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Press day
Overview
Turn Mireille’s press day into one calm, coordinated appointment schedule for editors, stylists, and photographers—without losing the personal welcome that sets the label apart.
Day schedule
The day runs as a sequence of forty-five minute appointments, opening with long-lead editors, moving through stylist previews, and closing with a small evening gathering for close press contacts.
Morning appointments for long-lead editors with one-on-one collection walkthroughs.
Afternoon stylist previews with sample pulls logged from one shared list.
A press kit with lookbook, credits, and imagery released from one approved source.
Approval needed
Approve the $12,400 production estimate and final appointment schedule so the space, photography, press kits, and staffing can all be confirmed together.
Confirm the final appointment schedule
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Approve the press kit, lookbook, and image credits
Approve the final production estimate
